Sepsis awareness

Sepsis is a rare but serious complication of an infection, where the body’s immune system goes into overdrive, setting off a series of reactions that can lead to organ failure, and in some cases, death.

The number of people developing sepsis is increasing, the UK Sepsis Trust estimate there are around 123,000 cases each year in England

The campaign aims to reach more than 70% of parents and carers of children aged 0-4 and will  involve a range of activities including the release of a series of new symptom awareness films led by Melissa Mead and supported by other families who have been affected by the condition, including Hayley Astley whose daughter Layla contracted sepsis aged 13 weeks and Patrick Kane, now 19, who developed the condition aged nine months, plus the distribution of new awareness raising  materials including a poster and leaflet (developed in partnership with the UK Sepsis Trust) in key outlets such as GP surgeries, A&E units and Bounty bags. The campaign is also being supported by a partnership with Netmums, the UK’s biggest, most trusted and influential parenting site.

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