A new eye-catching campaign has been launched in Blackpool, Fylde and Wyre to remind local people that general practice appointments are available from ‘8 til L8’, seven days a week.
Appointments with GPs, nurses and other healthcare professionals are available in the evenings and weekends at clinics across the Fylde Coast – aimed at making services accessible to people who struggle to get to their doctors surgery during the normal working day.
And to raise awareness of these services, NHS Blackpool and NHS Fylde and Wyre Clinical Commissioning Groups (CCGs) have launched the ‘8 til L8’ campaign, which will be visible in a variety of public locations.
Dr Neil Hartley-Smith, a Blackpool GP and clinical director for the CCGs, said: “We have been offering these services for some time now but unfortunately the uptake hasn’t been great. We know this is partly down to a lack of awareness among the local population so we have tried to do something different.
“The new campaign artwork is more eye-catching and stands out from the typical NHS service advertisements. We’ve borrowed an idea used by a similar service in the London area and this should help us to really get the message out.
“This service is there for people who struggle to attend routine appointments at their GP practice during the day. But it’s not just for people to see a GP, there is a whole host of appointments available such as smear tests, blood tests, diabetes checks and more.”
Evening and weekend appointments are available after 6.30pm during the week and from 8am to 8pm at weekends at clinics in Blackpool, Fleetwood, Freckleton, Garstang and Preesall. Full details including opening times are available at https://www.fyldecoastccgs.nhs.uk/local-services/evening-and-weekend-appointments/
As well as new posters and leaflets, the artwork will be seen on bus stops and the backs of a number of buses driving around the Fylde Coast, as well as on social media.
GP practice staff have also been provided with badges encouraging people to ask about the service in order to help spread the word and ultimately drive up the number of appointments being booked within the service.