Fylde Coast NHS staff support Smear For Smear campaign

NHS staff took to social media last week to support a national campaign raising awareness of the importance of cervical screening.

The Smear For Smear campaign, run by Jo’s Cervical Cancer Trust, sees people smear their lipstick in order to promote the vital message in a light-hearted way.

Selfies were posted on the Fylde Coast CCGs’ social media pages throughout the week, which was also the national Cervical Cancer Prevention Week.

And with 33 posts across Facebook, Twitter and Instagram, staff potentially reached more than 90,000 people to promote the message.

Dr Adam Janjua, a Fleetwood GP who is also the chair of the Fylde Coast Cancer Steering Group, said: “While the Smear For Smear campaign is a little bit light-hearted, if it encourages just a handful of people to book their cervical screening then it is a success.

“We know that, if abnormal cells in the cervix are detected early enough, this can be treated before cancer is given the chance to develop. This treatment will save your life.

“While many services have had to be suspended for everyone’s safety during the COVID-19 pandemic, cervical screening is continuing for people living in Blackpool, Fylde and Wyre.

“If you do receive an invitation to a screening, please get this booked as quickly as possible. It is safe to attend and every precaution is being taken to minimise the risk of COVID-19 infection.”

Jo’s Cervical Cancer Trust, set up in memory of Jo Maxwell who died from cervical cancer in 1999, is a charity aimed at boosting awareness of the issues surrounding cervical cancer. Every year it runs the Smear For Smear campaign as it grabs people’s attention, which helps to raise awareness of the importance of cervical screening.

Check out the CCGs’ team’s efforts by searching ‘Fylde Coast CCGs’ in Facebook, Twitter and Instagram.