Fitter Fylde Coast

Crowd of people

In 2018 we made a commitment to work with our partners to create a ‘Fitter Fylde Coast’ in response to growing childhood obesity rates in the area.

To kick start this initiative, and with the support of Dancing on Ice’s Daniel Whiston,  we called on the people of the Fylde Coast to help us break a Guinness World Record.

In the weeks leading up to the event we visited schools and workplaces across the Fylde to drum up support and practice the ‘Whiston Wave’.

We’re proud to say we’re now in the Guinness World Record Books, after 1,696 people turned out to break the world record for the most people performing jumping jacks simultaneously in Lytham on 21 July 2018 at Lytham Festival’s main proms arena.

The record was broken following an attempt to break the record for the most people exercising to a fitness video in a single location, which unfortunately fell short.

Three-times Dancing on Ice champion and fitness instructor Daniel led the world record attempts from the main stage, having choreographed and filmed the exercise routine, dubbed the ‘Whiston Wave’.

Input from volunteers

The Guinness World Record event would not have been a success had it not been for the input on the day of the more than 120 volunteers who helped with various aspects of the day, from setting up to counting participants.

Both individuals and groups from a variety of local organisations and charities took time out to attend and ensure the World Record was achieved.

This required a major recruitment drive utilising the CCGs’ strong relationships with partner organisations. Each volunteer was given a specific role on the day. Roles included:

  • Assisting participants on entry, including handing out wristbands.
  • Assisting on the accessible platform.
  • Counting participants and signing the official declaration forms.

In order to carry out their voluntary duties, all volunteers received instruction via a training session given at the start of the day, before the gates were opened to the public.


We wanted to make sure everyone of all abilities, ages, race and health condition were able to take part. With this in mind we had:

  • A British Signer on-stage
  • A wheelchair access gate
  • An accessible viewing platform (22 people)
  • Screen reader friendly event information

Key successes

  • We reached 3.4 million people from the Fylde and Wyre CCG Facebook page
  • We visited 16 primary schools with a GP who spoke about healthy lifestyles
  • Our team attended 13 weekend events to promote the attempt and we handed out 20,000 flyers

Next steps – a partnership is being planned for the Fitter Fylde Coast campaign to hold a yearly event. Find out about Fitter Fylde Coast and the 2018 world record attempt here.

Last updated on 15 January 2020 at 09:56 by communications manager