Map of Fylde Coast split into neighbourhood areas.

Neighbourhoods are geographical areas across which practices will coordinate health and care services to ensure joined-up care tailored to the needs of the local population.

On the Fylde Coast there are nine neighbourhoods:

Understanding the local population

To support the development of services at a local level, Neighbourhood Profiles have been developed. These are intended to help the neighbourhoods determine their priorities, agree the outcomes they want to achieve and think through the ‘how, what and where’ of service delivery.

Ward profiles are published as part of Public Health England’s Local Health tool. They compare the key features of the population living in each of the 21 wards with Blackpool and England as a whole. These reports provide information about broader health outcomes as well as the factors that affect them and provide an understanding of the scale of inequalities within local areas. The detailed profiles for electoral wards are also widely used for informing elected council members. They cover:

  • Resident population
  • Ethnicity and language
  • Deprivation
  • Child development, education and employment
  • Health and care
  • Housing and living environment
  • Children’s weight
  • Children’s health care activity
  • Adults behavioural risk factors
  • Emergency hospital admissions
  • Cancer incidence
  • Hospital admissions – harm and injury
  • Mortality and causes of death: all ages
  • Mortality and causes of death: premature mortality
  • Life expectancy 2011-2015

Blackpool ward profiles are available at

Fylde and Wyre ward profiles are available at

Neighbourhood profiles based on groups of GP practices have been compiled. The reports describe the nature of the registered population using the services on the Fylde Coast and can be used to plan services across local health areas. The explanatory text gives further detail on variations within the neighbourhoods. The profiles also include a Mosaic profile which estimates the health characteristics and behaviours of the population based on the characteristics of the area. The profiles cover:

  • A comparison of neighbourhoods
  • Mosaic profile overview
  • Registered population
  • Deprivation and life expectancy
  • Health determinants and behaviours
  • Burden of disease
  • Mental health and wellbeing
  • Premature mortality
  • Full mosaic profile

Blackpool GP neighbourhood profiles are available at

Fylde and Wyre GP neighbourhood profiles are available at

Using the data for engagement

Whenever we engage with our patients about particular subjects such as changes to policy or services we identify groups of people that would be most affected by the changes. We are then able to use the Mosaic and neighbourhood profiles to locate populations of those particular groups and are able to target our engagement activities to those areas. This way we know we are targeting the right people in the right way which increases our chances of gathering as much meaningful feedback as possible before making decisions.

For example: When speaking with people about raising awareness of the symptoms of urinary tract infections we knew that the people most at risk of infection are between 60-90 years old, living alone with little to know contact with health services but who are frail or have limited mobility. Using the data we were able to identify areas of North Blackpool, Fleetwood, Wyre integrated and Lytham St Annes where people meeting these criteria were prevalent. We were able to target these areas specifically with our awareness campaign and as a result were able to reduce the cases of urinary tract infections. Find out more about this ongoing campaign here.

Last updated on 21 July 2020 at 11:18 by Senior communications and engagement officer N